Each year, online and brick and mortar retailers strive to increase sales and revenues generated around the period of Thanksgiving and Black Friday. This year was no exception, with many companies offering pre-Black Friday deals followed by Cyber Monday opportunities to attract customers and generate sales, customers were treated to an extended period of sales bargains.
According to a Vancouver, Canada-based company (Wishpond Technologies Ltd.- a local shopping platform that connects online consumers with local merchants through web, mobile, social media and partner platforms), 2013 was a huge success.
Here are some Black Friday statistics that the company shared through a presentation on the website Slideshare:
- $12.3 billion was the overall brick-and mortar store sales for Thanksgiving and Black Friday 2013 – up 2.3% from 2012 (source: CNN Money)
- $1.964 billion was the overall online sales for Thanksgiving and Black Friday – up over 18.5% from 2012 (source: TechCrunch)
- The average 2013 Black Friday online order was $135.27 – that’s up 2.2% year-over-year (source: TechCrunch)
- Black Friday online mentions peaked at 11am CST (source: Forbes)
- Walmart dominated in Black Friday mentions, with 77.5% of the voice (source: Forbes)
- But… 4 to 1 those Walmart mentions were negative (with words like “fight” “fought” and “fighting”) (source: Forbes)
- Pinterest vs. Facebook 7 Pinterest dominates in direct sales. Referrals from the site spent 77% more than those from Facebook: $92.51 – average Pinterest order $52.30 – average Facebook order (source: Forbes)
- Pinterest vs. Facebook 8 But… Facebook referrals converted sales at nearly 4x’s the rate of Pinterest (source: TechCrunch)
- Mobile traffic: Grew to 39.7% of all online traffic – that’s an increase of 34% over Black Friday 2012 (source: TechCrunch)
- Mobile sales: reached 21.8% of total online sales – that’s an increase of nearly 43% from last year (source: TechCrunch)
- 24.9% of all online traffic on Black Friday came from smartphones – that compares to tablets at 14.2% (source: TechCrunch)
- How do you pay? PayPal reported a 121% increase in global mobile payments compared to Black Friday 2012 (source: TechCrunch).