Customer Satisfaction Quote – Alice MacDougall

Customer Satisfaction Quote – Alice MacDougall

Customer needs wants and expectations drive their behavior. The challenge for customer service representatives and other employees in any organization is to properly identify what it takes to promote customer and brand loyalty. The easiest way to accomplish this is to ensure that effective customer service and interpersonal communication training is conducted regularly. Also, employees are empowered to handle complaints and other customer issues as they occur, without delays or having to wait for supervisory approval.

“In business, you get what you want by giving other people what they want.” Alice MacDougall

A quote by Alice MacDougall sums up the idea of customer satisfaction.

Customer Satisfaction Quote - Alice MacDougall

Here are a few more Alice MacDougall quotes to enjoy…

  • For the poor the whole world is a self-constituted critic; your smallest action is open to debate. No secret place of your soul is safe from invasion.
  •  I simply don’t believe in failure. In itself, it doesn’t exist. We create it. We make ourselves fail.
  • Poverty is relative, and the lack of food and of the necessities of life is not necessarily a hardship. Spiritual and social ostracism, the invasion of your privacy, are what constitute the pain of poverty.
  • For too many of us ease is far more soul-destroying than trouble.
  • A few hours with Beethoven are more restful than sleep.
  • One must eliminate the traditional and cling to the essential.
  • When one is altering the face of the universe one cannot remember small helpful acts.
  • Really to succeed, we must give; of our souls to the soulless, of our love to the lonely, of our intelligence to the dull. Business is quite as much a process of giving as it is of getting.
  • The small perplexities of small minds eddy and boil about you. Confident from the experience that has led you out of these same dangers, you attack each problem as it appears, unafraid.
  • Work becomes at once a delight and a tyrant. For even when the time comes and you can relax, you hardly know-how.
  • Much of the success of life depends upon keeping one’s mind open to opportunity and seizing it when it comes.
  • Life means opportunity, and the thing men call death is the last wonderful, beautiful adventure.
  • I am always glad to think that my education was, for the most part, informal, and had not the slightest reference to a future business career. It left me free and untrammeled to approach my business problems without the limiting influence of specific training.
  • Hunger and cold, ill-health and pain are nothing. They pass. The thing that remains is ignorant criticism, well-meaning but futile advice, the contempt of a subordinate, the feelings of the underdog.
  • That is the wearisome part of business – there is no peace, no sense of certain, permanent achievement, no stability. The unexpected, and usually the awful, is forever happening.
  • Not only is orderliness an economy; it produces rest.
  • Perhaps nothing in all my business has helped me more than faith in my fellow man. From the very first I felt confident that I could trust the great, friendly public. So I told it quite simply what I thought, what I felt, what I was trying to do. And the response was quick, sure, and immediate.
  • Success is an absurd, erratic thing. She arrives when one least expects her and after she has come may depart again almost because of a whim.
  •  In business everyone is out to grab, to fight, to win. Either you are the under or the overdog. It is up to you to be on top.

Learn About Robert C. Lucas – Your Customer Service Skills Expert and Award-Winning Author that is a huge fan of Alice MacDougall

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at and follow his blogs at,, and Like Bob at

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