Provide Customer Peace of Mind in All Interactions
Customers want to do business with customer service representatives and organizations that they trust and believe offer quality service and products at a competitive and fair price. In any interaction with your customers, take the time to interact on a “human” level by showing appreciation and treating them as if they are important and are valued because they are.
There are numerous things that you can do to assure your customers while you provide the best customer service possible. Here are some common strategies:
- Be positive and assertive in your words and actions. Help customers realize that you understand their issues, needs, wants and expectations and that you will do your best to assist in meeting them.
- Assure customers through your words and efforts that you are confident, have their best interests at heart, and are in control of the situation.
- Let them know that their calls or messages, questions, and needs will be addressed professionally and in a timely manner.
- Reassure them that what they purchase is the best quality, has a solid warranty, will be backed by the organization and will address their needs while providing many benefits.
- Assure them that their requests and information will be processed rapidly and promises will be met.
All of these things can lead them to the belief that they made the right decision in selecting you and your organization and that you will take care of their needs. They can also lead to customer satisfaction and brand and customer loyalty.
About Robert C. Lucas
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.
The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.
If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.
In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”