Building Successful Customer Loyalty

Building Successful Customer Loyalty

Customer loyalty is an emotional rather than a rational thing. Each time there is contact at a touchpoint where the customer and service provider come together there is the opportunity for further cementing the customer relationship and loyalty or driving a wedge between the customer and organization due to failure to meet expectations or needs.

With every contact, service providers should strive to demonstrate a commitment to exceed customer expectations and provide an experience that is beyond anything for which they might have hoped. Tied to commitment, loyalty is typically based on customer interest in maintaining a relationship with your organization or brand. Often, customer interest is created and maintained through one or more positive experiences that lead to a relationship.

Buidling Successful Customer Loyalty

An important point to keep in mind about customer loyalty is that it does not happen as a result of a single customer-provider encounter. Nor does it happen just because of periodic special promotions, sales or passive loyalty programs that provide only minimal rewards. Rather, true customer loyalty stems from an organization’s concerted, ongoing efforts that are part of their strategic goals to meet and exceed the expectations and needs of their customers.

For more information on customer loyalty and how to create and maintain a solid bond with your customers, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

What is a Service Breakdown ?

What is a Service Breakdown?

Service breakdowns occur daily in all types of organizations. They happen whenever the product or service delivered fails to meet customer needs, wants and expectations.

What is a Service Breakdown ?

In some cases the product or service delivered may function exactly as it was designed or promised, still, if the customer perceived that it should work another way, a breakdown can occur. Additionally, when a product or service fails to meet what the customer wants or needs or does not live up to advertised promises or standards, dissatisfaction and frustration can result.

In addition, customer expectations can affect how service is delivered and perceived. Today’s customers are more discerning and better educated, have access to more up-to-date and accurate information. They are often more demanding than in the past. Their expectations about your products and services and the way that you will provide them may create a situation where little you do or say can meet their perceptions. In such cases, remain professional, positive and offer alternatives or concessions, if appropriate, in order to maintain the relationship and provide what the customer needs or wants.

Failure to fulfill some or all of your customer expectations can lead to dissatisfaction and in some cases confrontation and/or loss of business. Keep in mind that they also have many more options offered by your competitors.

For ideas on how to avoid and recover from customer service breakdowns and salvage relationships when customer service does not go as planned, get a copy of Customer Service Skills for Success by Robert W. Lucas.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Service Quote – Brian Tracy

Customer Service Quote – Brian Tracy

Many customer service representatives and others in their organization fail to realize that the first impression a customer or potential customer gets when contacting an organization can impact the customer-provider relationship. It can also dictate the success that you and the organization will have and whether the customer will recommend your organization to others.

Once contact has been made, your job is to demonstrate that you welcome the customer and that you have the knowledge, skill and ability to provide information and deliver quality service and products to meet their needs, wants and expectations. Your goal should be not to simply deliver “excellent” customer service, but instead to deliver the best customer service possible in order to increase brand and customer loyalty.

A quote by Brian Tracy, author, and motivational speaker, highlights the ultimate impact that you have in the service cycle.

Customer service quote - Brian Tracy

For ideas and strategies on how to develop the knowledge and skills necessary to help create a customer-centric organization, get a copy of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

Strategies for Providing Professional Customer Service

Strategies for Providing Professional Customer Service

Many customers typically like the comfort of know that they can depend on service providers to provide timely, accurate and professional service whether it is face-to-face, over the telephone or via other technology.

As you work with customers, do so positively and assertively and take the following actions in order to help put them at ease and to build a strong customer-provider relationship.

Strategies for Providing Professional Customer Service

  • Assure them. Do this through your words and actions to show that you are confident, have their best interests at heart-and are in control of the situation.
  • Provide timely service. Let them know that their calls/messages, questions, needs, and issues will be addressed professionally and in a timely manner.
  • Reassure them. Let them know that what they purchase is the best quality, has a solid warranty, will be backed by the organization, and will address their needs while providing many benefits.
  • Reinforce them. Ensure that they understand that their requests and data will be processed rapidly and promises will be kept.

All of these things can lead them to the belief that they made the right decision in selecting you and your organization and that you will take care of their needs.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

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