Quote on Customer Loyalty – Chip Bell
“Loyal customers, they don’t just come back,
they don’t simply recommend you,
they insist that their friends do business with you.”
– Chip Bell
In an era of global competition, technology-based service, and a shifting economy, organizations are looking for new and creative ways to gain and retain customers. Creating a customer-centric service culture is one way of helping ensure customer and brand loyalty. This means assessing the needs, wants and expectations of your customers on a regular basis, then looking for ways to satisfy them.
Developing an organizational culture where customers not only get the products and services they pay for, but also receive the service that makes them feel special and appreciated is a key to winning and keeping loyal customers.
Chip Bell, author, and Founder of Chip Bell Group suggests the following related to customer loyalty:
For tips on how to effectively develop a customer-centric culture and work to develop customer and brand loyalty, get a copy of Customer Service Skills for Success.
Learn All About Robert C. ‘Bob’ Lucas Now
Understand Why He is a Customer Service Skills Industry Thought Leader
Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
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The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.
If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.
In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”