What is Great Customer Service?
What is great customer service? This is a question often asked in my customer service workshops and by people trying to determine how to get the best value for their money when searching out businesses where they might spend it. Unfortunately, this is a very subjective question based on the person asking. Since each individual has differing needs, wants and expectations based on their experiences and perceptions; what is excellent customer service to one person might only be considered good customer service to another.
In my opinion, in order for organizations to provide great customer service consistently, they must provide ongoing customer service training to their staff. In addition, customer service representatives must demonstrate at least the following qualities to earn trust, business, and customer or brand loyalty.
- Excellent customer service skills;
- Positive verbal and non-verbal communication skills;
- Positive employee attitude;
- Appreciation for customers;
- Friendliness and a true interest in people;
- Demonstrate Integrity;
- Have sound business acumen;
- Possess solid product and service knowledge.
If you are looking for ideas and strategies on creating a positive customer-centric service environment in which customers feel appreciated, get copies of my books Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.
About Robert C. Lucas and why he can answer the question – what is great customer service?
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.