Encouraging Customer Loyalty Can Result in Increased Customer Retention

Encouraging Customer Loyalty

Can Result in Increased Customer Retention

If you are a customer service representative, one of your key roles is to help create a customer-centric environment designed to identify and meet customer expectations. To accomplish this, you must ensure that you continue to enhance your knowledge of the organization’s products and services. You must also continually hone your customer service skills in order to communicate, negotiate, and serve customers while you deliver excellent customer service.

To get hundreds of ideas and strategies on how to create a positive customer service environment that can aid in achieving customer satisfaction, loyalty, and retention, get a copy of Customer Service Skills for Success.

Taking A Customer for Granted Can Lead To Customer Service Breakdowns

by Robert W. Lucas

Taking A Customer for Granted Can Lead To Customer Service Breakdowns

Taking a customer for granted is something that a customer service representative should never do. That is because customers are your reason for existing as an employee. They are also the key element in your organization’s success. For that reason, you must consciously go out of your way to identify and anticipate their needs, wants, and expectations, then address those in an expedient and professional manner. You can potentially accomplish this by showing customers what you and your company offer that other organizations do not. Also by demonstrating that you are working hard to gain and retain their trust and business.

Remember that just because someone is a customer today, does not mean that they will remain so in the future. Consumer opinions in many parts of the world have shifted related to customer loyalty. In the past, people often exhibited brand loyalty for cars, laundry detergent, restaurants, airlines, and many other items and services. With the advent of technology, global trade and easy access to alternative and comparable products and services, it is not unusual for someone to move to a new product, service or provider to meet their needs based strictly on factors like price, service or availability. The result of such shifts in consumer behavior is that many well-known major organizations and products have changed dramatically, evolved or completely disappeared in past decades. Examples are Montgomery Ward, Pontiac and Plymouth automobiles, Eastern Airlines, and Steak and Ale and Bennigan’s restaurants. In instances where manufacturers have recognized the need for product modifications to address customer needs, wants and expectations, they have modified or added additional varieties to their product lines (e.g. Coca Cola and Pepsi, Tide detergent, Cheerios cereal, and Crest toothpaste) in order to retain and satisfy customer needs and expectations.

In order to help ensure retain customers and build customer loyalty from your clients and potential customers, you must place their needs first. One way to do this is to build a sound knowledge of your organization’s products, services, policies, and procedures. You must also identify your competition and know their product and service lines, how those differ from yours and what they offer that you do not. In this latter instance, you must understand how to present your organization’s offerings in a manner that overshadows the competition. For example, ensure that you know what benefits and advantages your customers might receive from doing business with your organization and then present these to your customers in a positive manner.

Additionally, you must also continually seek to enhance your knowledge and skills while staying attuned to current consumer behavior and trends. Ultimately, your goal is to be the “go-to” person and organization for whatever products or services that your customers might need.

For hundreds of customer service tips and additional ideas and strategies for maintaining positive customer relationships, building customer retention and loyalty, and delivering excellent customer service, get a copy of Customer Service Skills for Success.

What Is Organizational Service Culture?

by Robert W. Lucas

What Is Organizational Service Culture?

Promoting a positive service culture is one way to help ensure organizational success. Without the mechanisms and atmosphere to support frontline service, the other components of the business environment cannot succeed. Put simply, organizational culture is what the customer experiences.

A positive organizational service culture is made up of a collection of subcomponents, each of which contributes to the overall service environment. Typically, culture includes the dynamic nature of the organization and encompasses the values and beliefs that are important to the organization and its employees and managers. The experiences, attitudes, and norms cherished and upheld by employees and teams within the organization set the tone for the manner in which service is delivered and how service providers interact with both internal and external customers.

For additional information on the various elements of an organization and how they impact the culture, developing good customer service skills that lead to customer service excellence, and hundreds of useful customer service tips, get a copy of Customer Service Skills for Success.

Dealing With Stress as a Customer Service Representative

by Robert W. Lucas

Dealing With Stress as a Customer Service Representative

Numerous workplace studies have categorized the job of customer service representatives as one of the top ten most stressful today. The potential result of such poor positioning is that bad health problems may materialize since the effects of stress include damage to the heart, high blood pressure and other serious medical conditions. All of these issues not only jeopardize an employee’s health and life but also significantly increase medical costs for organizations. Those higher costs drain budget money away from equipment, facility, training, employee raises and other workplace factors.

A myriad of factors contributes to stress in today’s customer service environment. These workplace stressors are anything that creates tension, anxiety or frustration for you during a given workday. They might be in the form of people, tasks, or elements of your job and environment.

The average customer service representative strives to come to work ready for his or her job activities and with a desire to deliver the best customer service possible. However, many arrive with anticipation of dread over what the day will bring and what types of customer interactions await them. Work is no longer fun for millions of employees around the world.

Some potential factors that may create pressure in your own work environment might include:

The requirement to do more with fewer resources.
Inadequate supervisory guidance or poor management.
Job design where you have a heavy workload, get infrequent breaks, often do not have time for lunch, and have to deal with mundane tasks and rude people.
A feeling that you have little input or control over your daily activities.
The pressure to perform at higher levels without being adequately compensated or rewarded.
Regular friction or conflict with co-workers and customers.
Workplace turmoil or constant change that leads to high degrees of uncertainty related to expectations of you and your co-workers.
Unsafe or dangerous work conditions or job assignments.
Reduced levels of training to prepare you for job responsibilities.
Fewer opportunities for career advancement.
The constant barrage of negative news reports related to job security and cuts being made throughout many industries.

The good news is that you can do some things to reduce some of your own anxiety and maintain a professional attitude while providing excellent customer service. Do some Internet research to find suggested ways to reduce workplace stress. Some common ways are watching your diet, avoiding tobacco, excessive alcohol, getting eight hours of sleep per night, avoid overeating before bead and watching your diet.

For additional stress reduction strategies and ideas and information about stress and how to avoid it, get a copy of Please Every Customer: Delivering Stellar Customer Service Across Cultures and search the Internet for related topics.

Build Customer Relations – PLAN for Positive Customer Interactions

by Robert W. Lucas

Build Customer Relations – PLAN for Positive Customer Interactions

Customer service representatives are on the front line when it comes to making a positive first impression on the potential and current customers. What you do (or do not do), say, and how you act with customers can either help build customer satisfaction and loyalty or can drive customers away.

An important strategy for delivering excellent customer service is to plan everything from your greeting to your closing statements before you come into contact with a customer. Know what you want and need to say, avoid unnecessary details or discussion, and be prepared to answer questions about the organization, its products and services, and the customer’s order.

To maximize your potential and create positive outcomes with customers, use the PLAN acronym as a guide to effective communication with those whom you come into contact with. The model stands for:

Prepare for Positive Customer Interactions
Let Your Customers Know They Are Important
Address Your Customer’s Expectations Positively
Nurture a Continuing Relationship

For additional customer service tips, ideas and strategies on how to more effectively communicate with customers, build stronger customer relations and help create a positive customer-centric environment, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.