Listening Quote – Ralph Nichols

Listening Quote – Ralph Nichols

Actively listening to your customers is one of the easiest ways to ensure that you not only get the correct message that they send, but also that you show respect and you care about them. As you listen to your customers, you also start to better understand them and recognize some of their values, beliefs, needs, wants and expectations.

Dr. Ralph Nichols, sometimes called the “Father of Listening,” summarized the importance of listening in the following quote:

Listening Quote - Ralph Nichols

For ideas and suggestions on how to effectively listen to your customers, get copies of Customer Service Skills for Success and How to Be A Great Call Center Representative.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at and follow his blogs at,, and Like Bob at

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