Two Tips for Building Strong Customer Relationships

Two Tips for Building Strong Customer Relationships

Customers like doing business with those who understand them and their needs and go out of their way to deliver timely and quality services and products at a fair price. This can lead to consumer satisfaction and that is a big factor for many customers in remaining loyal to a brand or organization.

Two Tips for Building Strong Customer Relationships

Here are two simple tips that can help enhance customer retention and provide quality service to customers.

1.  Pay Attention

As you listen to your customers, focus all your attention on them so that you can identify and address their needs. If you are providing service face-to-face use positive nonverbal cues (e.g. face the customer, smile, use open body gestures, make eye contact, stop doing other things, and focus attention on the customer) and language. Ask open-end questions to determine the customer’s needs. Also, use the active listening techniques to ensure that you get all the information you need to properly address your customer’s needs or concerns.

2.  Deal with One Customer at a Time

You cannot effectively handle two people (on the phone or in-person) simultaneously. When more than one call or customer comes in at the same time, seek assistance or ask one of them to either wait or if you might get back to him or her at a later time. Then, give personalized attention to the other customer.

Providing stellar customer service is not always easy, but if you strive to gain and use positive customer relationship management knowledge and skills, you can effectively identify and satisfy customer needs.

For additional strategies on effectively providing stellar customer service, get a copy of Please Every Customer: Providing Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

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